Our Armadillo Merino® Champions are a unique group of athletes, adventurers, and professionals who put our gear to the ultimate test. From mountaineers tackling the world’s highest peaks to endurance athletes pushing the limits of human performance, to firefighters operating in life-threatening environments - these individuals embody the strength, resilience, and trust that define Armadillo Merino®.

Each Champion represents our commitment to developing the world’s most advanced next-to-skin performance clothing. Designed for tactical operators and professionals working in high-risk environments, our garments deliver unmatched comfort, durability, and protection when it matters most.

Armadillo Merino® Champions rely on our gear in the harshest conditions - from freezing alpine ascents to high-heat emergency response - knowing it won’t let them down. Their real-world experiences help shape the evolution of our products and ensure we meet the uncompromising demands of elite users.

These are not sponsored influencers. They are committed professionals and passionate adventurers who trust Armadillo Merino® because it performs - every time. Discover the stories behind our Champions and see how Armadillo Merino® delivers when performance is critical and failure is not an option.